May 20, 2013,  Auto Parts  No comments

Choosing mud flaps is an intensely personal decision.  This is because whatever you choose can be viewed as an extension of your personality.  Why is that you may ask?  This is because of the fact that they are highly customizable and as such can add a sense of personality to your vehicle.

Making the Decision

The first step in choosing mud flaps is actually making the initial decision to get them in the first place.  While there are many reasons why people get them, they are mainly gotten for the protection that they offer not only to your vehicle but also to other vehicles on or off the road behind you.   In case you know nothing about mud flaps at all, this protection is from flying rocks, dirt and other debris that is flung up by the tires...

April 30, 2013,  Sponsorship  No comments

There is a close connection between soccer and cars. Some of our biggest soccer stars roll around in some flashy rides and celebrity gossip magazines are full of stories of soccer stars’ latest acquisitions. The connection between football and top car brands is however much deeper than that. It extends to big money sponsorships for the various soccer companies along with high profile global tournaments that pump billions of dollars into the football market while exposing the brand owners to billions of views from ardent football fans.

Audi Sponsors Real Madrid amongst other top flight clubs in Europe

Some of the biggest auto manufacturers and brands involved in football sponsorships include Audi, VW Mercedes, Hyundai, Peugeot Citroen, Vauxhaul amongst many others...

March 3, 2013,  Cars and football  No comments

For many auto makers, the sponsorship of football clubs is a core marketing strategy to position the brand and build a globally recognizable brand image that fans can easily associate with.  Through sponsorship, the auto makers get an opportunity to share in the footballing fun with the fans and in the process become a part of the experience. Consumers usually begin building loyalty to those brands that they associate with their passions and for auto makers, this means greater sales and brand recognition and good ROI for the money invested in the business.  Great sponsorship mean greater profits for the auto makers.

Football Sponsorship

Football clubs and associations provide lots of sponsorship packages for auto makers to showcase their brands...

February 10, 2013,  Audi  No comments

German car manufacturer Audi entered into a partnership with Barcelona in 2006 in one of the most enduring football partnership. Audi’s sponsorship of Barcelona is expected to last until 2014 and has already unlocked a lot of value for both auto manufacturer and FC Barcelona. Barcelona is a top flight football team with a global following and any sealed sponsorship deals with brands is bound to generate tremendous value. These are  two brands that complement one another and are a symbol of power  and performance.

FC Barcelona Audi Sponsorship

The sponsorship deal has seen Audi issue several cars to Barcelona players and officials which they drive during the training exercises, official events and during matches...

January 24, 2013,  Sponsorship  No comments

Attracting sponsorship to a football club and running a profitable sporting venture is one of the many goals of many team managers.  For football teams, sponsorship means the availability of additional resources to be deployed on improving the team’s capabilities so as to win more championships, play in more professional leagues and  earn more revenues. Football is not simply a beautiful game but a multi-billionaire sporting  industry where ruthless corporate games are played to maximize on earnings.  Hiring the coaches and the players is simply a small part of the game.

Many Car Companies Sponsor Football Companies

Yet not all teams are equal in the eyes of the sponsors.  When it comes to football sponsorship, some teams are definitely more equal than others...

December 4, 2012,  Sponsorship  No comments

Start-up football teams grapple with many teething problems ranging coaching challenges to problems with signing up top class professional football players. The underlying problem is usually the lack of resources to hire top quality management teams coaches and players to take the football club to the next level. Start-up teams therefore work hard to secure the much needed funds that will enable the management to implement its vision while also funding the day to day running of the club. Small community clubs may rely on fundraising during the initial stages but this is not a sustainable option. The most sustainable way to ensure the long term running of the club is through sponsorship from the various businesses and organizations within or without your locality...

November 30, 2012,  Citroen  No comments

One thing you will notice in the car and football partnerships is that every top flight football team  has an official automotive partner. The footballing arena provides car makers with very attractive options for brand positioning.  The club at Emirates has a French taste when in comes to coaching but the club is also sponsored by a French automaker Peugeot Citroen in  a partnership that began in 2008.

Citroen is a Automotive Partner and Sponsor of Arsenal Football Club

As with all car maker-football club sponsorship match-ups  the Citroen sponsorship for Arsenal is laced with lots of frills for the London side.  The obvious incentives include the myriad of promotional  opportunities in Citroen’s European and Chinese markets...

October 30, 2012,  KIA  No comments

The 2002 World Cup was hosted by Japan and South Korea where the South Korean team pulled the miracle of Seoul progressed all the way to the semi-finals before being bundled out of the championships but this also marked South Korean automaker KIA Motors debut into the world of soccer sponsorship.  The World Cup led to the growth of Korean football but it has also contributed to KIA’s long term cooperation with FIFA in the sponsorship of other World Cup events.

KIA Motors FIFA Sponsorship

KIA Motors went on to sponsor the 2006 Summer World Cup in Germany, the 2010 FIFA World Cup in South Africa and the company will also sponsor the 2014 World Cup in Brazil, the 2018 World Cup in Qatar and the 2022 World Cup in Russia...

September 30, 2012,  Vauxhaul  No comments

Vauxhall came in to sponsor the Football Association, FA, in 2011 after the National Building Society terminated is a 11 year sponsorship deal with the football body but the car maker has since deepened its ties in English football by venturing into new areas for sponsorship opportunities. Vauxhall football sponsorship are mostly geared towards the development of English football and includes support for the various upcoming football initiatives in England. Apart from the English sponsorship partnerships, Vauxhaul sponsorship also extends to Welsh and Scottish football associations.

Vauxhall sponsorship of the Football Association

In its bid to build a very solid foundation for British football, Vauxhaul offers massive sponsorship to some 37 teams across Britain with a special focus on tho...

August 6, 2012,  Cars and football  No comments

Carmakers feature prominently amongst the top global football sponsors so what is it that attracts auto makers to the beautiful game? A look at the top global sponsors of football will reveal several car brands amongst the top global sponsors  such as bwin, Red Bull, Emirates, Pepsi, Carlsberg, Puma, Adidas, and Anheuser Busch, brands that we traditionally associate with sporting.  But cars aren’t necessarily traditional sporting partner brands, are they? Several  factors fuel the automakers’massive interest in the football market namely-the size of the market, brand exposure and the kind of brand message that carmakers would like to convey to their target market.

The most crucial factor fueling the car’s foray into the stadia is the size of the football market...